Job Detail

Bachelor’s degree in Marketing, Business, or a related field or MBA Marketing

10 Years’ experience in Marketing. Preferably experience in Healthcare Sector.

Financial Perspective

● Authority to develop and implement marketing strategies and plans.

● Make decisions on marketing initiatives and campaigns to meet business objectives.

● Teach how to develop and manage marketing budgets, and how to calculate return on investment (ROI) for marketing initiatives

● Develop and manage the marketing budget, ensuring effective allocation of resources to achieve marketing objectives.

● Track and report on marketing expenditures.

Customer

● Maintain marketing databases and customer relationship management (CRM) systems.

● Select and manage relationships with external agencies, vendors, and partners.

● Build and maintain relationships with key customers, health care providers, and stakeholders.

● Organize and participate in industry events, trade shows, and conferences to promote products and services.

● Collect and analyze customer feedback to improve marketing strategies and customer experience.

● Teach strategies for creating and distributing valuable, relevant content to attract and engage a target audience

● Understand the psychology and behavior of consumers to better tailor marketing strategies and messages

● Train on how to use data analytics tools to track and measure marketing performance, and how to use insights to optimize campaigns

Team development

● Lead, manage, and develop the marketing team.

● Assist in the training and onboarding of new marketing team members

● Provide training on leadership skills, team building, and effective communication to manage a marketing team effectively.

Marketing ‘Interdepartmental

● Direct marketing efforts, including SEO, SEM, social media, and email marketing.

● Manage public relations efforts and media relations.

● Conduct and approve market research and data analysis.

● Communicate marketing plans and performance updates to internal stakeholders.

● Track and analyze key performance metrics for various marketing activities.

● Cover various aspects of marketing, such as social media marketing, email marketing, search engine optimization (SEO), and online advertising.

● Introduce tools and techniques for automating repetitive marketing tasks, such as email workflows and social media scheduling.

Negotiation

● Negotiate contracts and agreements with third-party service providers.

Process

● Make final decisions on campaign strategies, messaging, and channels.

● Provide detailed reports on campaign performance, website analytics, and social media engagement. Handle routine administrative tasks such as scheduling meetings, preparing reports, and maintaining marketing calendars.

● Collaborate with sales, product development, and other departments to ensure cohesive marketing strategies.

● Stay updated on the latest trends and developments in marketing, including new technologies and strategies

● Provide an overview of basic marketing concepts, including market research, target audience identification, branding, and marketing strategy development.

Learning and development

● Set key performance indicators (KPIs) for marketing activities and measure performance against these targets

● Provide regular reports on marketing performance, insights, and recommendations for improvement.

● Work closely with the L&D team to understand program offerings and align marketing efforts with program goals.

Ethical marketing skills

● Ensure that marketing managers understand ethical considerations and legal requirements related to marketing practices

MANDATORY JOB SKILLS & KNOWLEDGE REQUIRED:

● Branding, Lead Generation, Communication Skill, Team leading, Marketing.

DESIRED JOB SKILLS REQUIRED:

● Networking skills

● Risk Taking Ability

● Tech-Savvy

● Budget Management

● Adaptability

● Communication Skills

● Presentation skill

● verbal and nonverbal communication

LANGUAGE PREFERABILITY:

● Malayalam

● English

● Hindi

GENERAL TRAINING REQUIREMENT:

● Marketing Fundamentals: Provide an overview of basic marketing concepts, including market research, target audience identification, branding, and marketing strategy development.

● Marketing: Cover various aspects of marketing, such as social media marketing, email marketing, search engine optimization (SEO), and online advertising.

● Content Marketing: Teach strategies for creating and distributing valuable, relevant content to attract and engage a target audience.

● Marketing Analytics: Train on how to use data analytics tools to track and measure marketing performance, and how to use insights to optimize campaigns.

● Marketing Campaign Management: Provide guidance on planning, executing, and evaluating marketing campaigns across various channels.

● Marketing Automation: Introduce tools and techniques for automating repetitive marketing tasks, such as email workflows and social media scheduling.

● Consumer Behavior: Understand the psychology and behavior of consumers to better tailor marketing strategies and messages.

● Budgeting and ROI: Teach how to develop and manage marketing budgets, and how to calculate return on investment (ROI) for marketing initiatives.

● Leadership and Team Management: Provide training on leadership skills, team building, and effective communication to manage a marketing team effectively.

● Industry Trends: Stay updated on the latest trends and developments in marketing, including new technologies and strategies.

● Ethics and Compliance: Ensure that marketing managers understand ethical considerations and legal requirements related to marketing practices.

● Presentation and Communication Skills: Train on how to effectively present marketing plans and strategies to stakeholders, both internally and externally.

ANY SPECIFIC TRAINING REQUIREMENT:

Training for a marketing manager, or someone in a senior marketing leadership role, should focus on enhancing strategic thinking, leadership, and decision-making abilities.