Job Detail

Our client, a professional firm offering training, research, and consulting in areas like Food Safety, Quality Management and Project Management is looking for:

Position: Digital Marketing Manager

Location: Kochi or Perinthalmanna

Qualification: Bachelor’s degree 

Experience: 5+ years of digital marketing experience.

Salary: 40k/month (Negotiable for right candidates) + statutory benefits

Interview mode: Face to face at Kochi or Perinthalmanna

Job Summary:

We’re looking for a driven Digital Marketing Manager to lead our client’s online marketing efforts, boost brand visibility, and drive engagement. You’ll craft strategies, manage campaigns, and analyze performance to fuel growth.

Job Details:

1. Develop and execute end-to-end digital marketing strategies aligned with company's training, research and consulting services.
2. Plan, manage, and optimize digital campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, whatsaap and other relevant platforms.
3. Drive lead generation for training programs (HACCP, ISO, PMP, Food Safety, etc.), research and consulting through performance marketing and funnel optimization.
4. Manage website performance, SEO/SEM activities, landing pages, and conversion rate optimization.
5. Create and oversee content strategy for social media, blogs, email marketing, and WhatsApp campaigns.
6. Monitor digital marketing budgets, track ROI, and ensure cost-effective campaign execution.
7. Analyze campaign performance using analytics tools and generate actionable insights and reports.
8. Coordinate with internal teams (training, consulting, research, sales) to align marketing messages with business goals.
9. Manage branding consistency across all digital channels and communication assets.
10. Identify new digital trends, tools, and growth opportunities relevant to training and professional services.
11. Manage external agencies, freelancers, or vendors when required.
12. Support business expansion initiatives in India and GCC markets through targeted digital outreach.

Key Result Areas:

1. Lead generation quality and quantity from digital channels
2. Cost per lead (CPL) and return on ad spend (ROAS)
3. Website traffic growth and conversion rate improvement
4. Social media reach, engagement, and follower growth
5. SEO ranking improvements and organic traffic growth
6. Email/WhatsApp campaign performance and lead nurturing effectiveness
7. Brand visibility and consistency across digital platforms
8. Timely reporting, insights, and continuous optimization of campaigns