Job Detail

# MBA/PGDM in Sales & Marketing from a reputed B. School. 

# MS Office 

# Certification in Category Management if any.

Minimum 5yrs in similar post with a leading Kitchen or Home Appliances Company.

Position Overview:

Category Heads/managers handle marketing and merchandise displays for specific categories of products. They develop everything for their product category that customers see on the retail shelf along with marketing/informational materials and retail displays.

• Creating and developing a strategic long-term plan for the development of the category.

• Category Growth: Driving marketplace growth of the relevant category while considering the consumer and competition.

• Responsible for category ranging, pricing, and promotions across channels.

• Placing appropriate orders to ensure product availability meets demand.

• Leading category management projects to optimize ranges and related merchandising.

• Collaborating with buyers and merchandisers to expand product categories.

• Creating forecasts for product demand to ensure sustainability of inventory.

• Managing budget development and revenue for the category.

➢ Selection : Responsible for merchandising, assortment planning, option plans pre-season as well as in season to ensure that the Category is well represented.

➢ Trend Spotting : Should be able to identify broader trends and fill category gaps.

➢ Developing strong working relationships with buying, marketing and sales teams.

➢ P & L : Owning P&L for the relevant category in alignment with business goals. The Category manager would be responsible for the revenue targets as well as the gross margins.

➢ Cross Functional Capabilities : Should be able to fruitfully coordinate with marketing, supply chain, cataloguing, finance / commercial and other functions of the organization.

➢ Supervision and Monitoring of Operations : Should have prior experience or enough knowledge & confidence to mentor / supervise merchandising operations.

➢ Inbound planning, Cataloguing monitoring & Discount monitoring etc should be managed.

➢ Marketing promotions: Should drive visibility plans, promotion plans and coordinate the same between the internal marketing teams and that of the sellers.

Key Result Area:

1. Product Management

2. Pricing

3. Placement

4. Promotional activities

Key Performance Indicators:

1. Category Turnover

2. Profit by Category

3. Margin

4. GMROI (Gross Margin Return on Inventory Investment)

5. Inventory Turnover

6. Product Availability

 Person Specification (Key Skills, Attributes & Competencies):

1. Leadership

2. Negotiation

3. Analytical Thinking

4. Finance Management

5. Business Acumen

6. Computer Savvy