Job Detail

Graduation/Post Graduation in Marketing/Business

Min 2 yr experience in Sales or Marketing in Kitchen/Home Appliances category

Position Overview –

1. Market study and Analyze the product placement / positioning and gather counter share of products through Sales Officer, Direct visits etc.

2. Introduce new products after the feasibility study, joint discussions, costing etc and ensure that the selling tools are equipped along with the launch . Study new markets / opportunities / feasibility and drive Sales team to expand.

3. Compare the products with competitors and evaluate

4. Analyzing product pricing

5. Analyzing the product features & taking corrective actions.

6. Analyzing the outlook, manual, gift box, art work, look & feel etc.

7. Explore different opportunities to orient consumers about products , showcase products in events , increase mkt visibility and facilitate Mktg & Sales in execution

8. Monitor weekly push volumes and ensure Sales team works calculative of their Annual plan PG wise

9. Analyze, Evaluate and Redesign the purchase plan.

10. Availability throughout Sales year at required quantity.

11. Maintain Stocks within required inventory levels.

12. Involve, Inspire Sales team to sell products based on scope of product. Conceptualize and bring out handouts, product flyers, PR news, Online sales, Product brochure, Category wise activities etc.

13. Evaluate Competitor price, identify gaps and devise Pricing and schemes for trade push.

14. Orientation program for each product launch

Key Accountabilities- KRA (Key Result Area)

1. Market Study & Product Positioning

2. New Product Introduction & Launch Readiness

3. Pricing & Competitive Analysis

4. Inventory Planning & Product Availability

5. Sales Enablement & Market Activation

6. Purchase Planning & Demand Forecasting

7. Product Improvement & Portfolio Optimization

KPI- (Key Performance Indicators) (At least 4 Performance Measurable Criteria against each KRA)

1. Market Study & Product Positioning

• Monthly market study & counter share reports

• Minimum 2 field visits/month with insights

• Timely submission of opportunity analysis

2. New Product Introduction & Launch Readiness

• 100% launch readiness (pricing, tools, orientation)

• On-time product orientation programs

• Selling tools available at launch

3. Pricing & Competitive Analysis

• Quarterly competitor price benchmarking

• Pricing gap identification & scheme proposals

• Approved pricing actions implemented on time

4. Inventory Planning & Availability

• Stock availability as per annual plan (PG-wise)

• Inventory maintained within norms

• Weekly push volume tracking vs plan

5. Sales Enablement & Market Activation

• Creation of flyers, brochures & PR content

• Execution of category-wise market activities

• Sales team adoption & feedback score

6. Purchase Planning & Forecasting

• Purchase plan reviews completed on schedule

• Improved forecast accuracy

• Reduced emergency procurement cases

7. Product Improvement & Portfolio Management

• Product feature & packaging reviews completed

• Corrective actions implemented on gaps

• Improved product acceptance in market