Job Detail

MBA or any other relevant qualification

Min 10 years in of marketing in Consumer Electronics and Appliances Industry

Position Overview:

The Marketing Manager will be responsible for developing and executing marketing strategies for brand across its product categories and business channels. The role will drive brand visibility, product launches, campaigns, digital presence, consumer engagement, and marketing effectiveness while working closely with Category, Sales, E-commerce, and other functions.

Job Responsibilities:

1. Marketing Strategy & Planning

• Develop and execute annual and quarterly marketing plans aligned with business objectives.

• Plan marketing activities across product categories, channels, and regions.

• Develop campaign calendars for seasonal, promotional, and product-focused initiatives.

• Monitor market trends, consumer behaviour, and competitor activities to identify opportunities.

2. Brand Management

• Strengthen and maintain consistent brand positioning and communication across all touchpoints.

• Develop brand campaigns and communication strategies to improve awareness and consideration.

• Ensure consistency of brand guidelines across digital, retail, marketplace, and offline communications.

• Track brand performance and recommend corrective actions where required.

3. Product Marketing & NPD

• Work closely with Category teams on new product launches and product marketing strategies.

• Develop product positioning, USPs, communication themes, and launch plans.

• Coordinate with Creative, Category, Sales, and E-commerce teams for effective product roll-outs.

• Develop marketing communication based on consumer and market requirements.

4. Digital & E-Commerce Marketing

• Plan and monitor digital marketing campaigns across relevant platforms.

• Coordinate with E-commerce teams to improve product visibility, traffic, conversion, and online sales.

• Oversee social media, website, marketplace, performance marketing, and digital content activities.

• Analyse campaign performance and optimize marketing spends based on ROI.

5. Campaign & Creative Management

• Plan and execute ATL, BTL, digital, retail, and promotional campaigns.

• Coordinate with internal Creative teams and external agencies for campaign execution.

• Develop campaign briefs, communication requirements, creative concepts, and timelines.

• Ensure timely delivery of marketing materials across relevant channels.

6. Market & Competitor Analysis

• Conduct market research and monitor competitor brands, products, pricing, campaigns, and communication.

• Analyse customer and market insights to support marketing decisions.

• Identify emerging trends and recommend new marketing opportunities.

7. Trade & Channel Marketing

• Work closely with Sales and Category teams to develop channel-specific marketing initiatives.

• Support retail visibility, merchandising, promotional activities, dealer/distributor communication, and trade campaigns.

• Develop marketing materials and communication required for different sales channels.

8. Marketing Budget & ROI

• Prepare and monitor marketing budgets in line with approved plans.

• Track marketing spends against budgets and evaluate campaign effectiveness.

• Measure key metrics such as ROI/ROAS, reach, engagement, leads, traffic, conversion, and sales contribution.

• Identify opportunities to improve marketing efficiency and optimize spending.

9. Team & Agency Management

• Lead and guide the marketing team to ensure timely execution of planned activities.

• Coordinate with creative agencies, digital agencies, media partners, printers, vendors, and other external partners.

• Allocate responsibilities, monitor deliverables, and ensure adherence to timelines and quality standards.

10. Cross-functional Coordination

• Work closely with Category, Sales, E-commerce, Product, Finance, and Operations teams.

• Ensure marketing plans are aligned with product availability, sales priorities, business targets, and new product launches.

• Provide regular marketing performance updates and recommendations to senior management.

Key Accountabilities- KRA (Key Result Area) (At least 4 Output / outcome against each job responsibilities)

1. Marketing Strategy & Brand Growth

2. Campaign & Product Marketing

3. Digital & E-Commerce Marketing

4. Marketing Budget & ROI Management

5. Team & Cross-functional Management

KPI- (Key Performance Indicators) (At least 4 Performance Measurable Criteria against each KRA)

1. Brand & Marketing Performance: Improvement in brand visibility, reach, engagement, and market presence.

2. Campaign Effectiveness: Achievement of campaign objectives and measurable sales/marketing outcomes.

3. Digital Performance: Growth in traffic, engagement, leads, conversion, and ROAS/ROI.

4. Marketing Budget Utilization: Effective utilization of approved marketing budgets within planned limits.

5. Product Launch & Execution: Timely and successful execution of new product launches and marketing initiatives.