Job Detail

Bachelor’s degree or diploma in Fine Arts, Visual Communication, Graphic Design, Advertising, Multimedia, or a related field.

Job Summary

We are looking for a creative and experienced Art Director to lead the visual direction of our brand and marketing communication. The candidate will be responsible for developing creative concepts, maintaining brand consistency, and guiding the design team across digital, print, campaigns, product launches, and other marketing activities.

Key Responsibilities

• Develop creative concepts and visual directions for brand campaigns, product launches, advertisements, and promotional activities.

• Lead and guide graphic designers, video editors, photographers, and other creative team members.

• Establish and maintain consistent brand identity across all communication channels.

• Create creative concepts for social media, digital campaigns, print advertisements, brochures, catalogues, POSM, outdoor a advertising, and events.

• Work closely with the Marketing, Product Category, Sales, E-commerce, and other teams to understand campaign requirements and deliver creative solutions.

• Develop concepts and visual direction for TV commercials, digital ads, product videos, photoshoots, and promotional films.

• Review and approve creative outputs to ensure quality, accuracy, and brand alignment.

• Plan and supervise photoshoots, video shoots, product shoots, and other creative productions.

• Coordinate with external agencies, freelancers, photographers, production houses, and other creative partners.

• Convert marketing briefs into strong visual concepts and campaign executions.

• Stay updated with current design trends, advertising styles, digital content trends, and consumer behaviour.

• Ensure all creative deliverables are completed within agreed timelines.

• Manage multiple projects simultaneously while maintaining creative quality.

• Participate in brainstorming sessions and contribute innovative ideas for brand growth and customer engagement.

• Ensure proper use of brand guidelines, logos, typography, colours, imagery, and other brand assets.

Required Skills

• Strong creative thinking and conceptualisation skills.

• Excellent understanding of branding, advertising, graphic design, typography, photography, and visual communication.

• Good knowledge of Adobe Creative Suite, including Photoshop, Illustrator, InDesign, and After Effects/Premiere Pro.

• Understanding of social media content formats and digital advertising requirements.

• Strong visual storytelling and presentation skills.

• Ability to lead and mentor a creative team.

• Good communication and coordination skills.

• Ability to work under tight deadlines and manage multiple projects.

• Strong attention to detail and quality.

Key Performance Indicators (KPIs)

• Quality and effectiveness of creative campaigns.

• Timely completion of creative projects.

• Brand consistency across all communication.

• Creative contribution to marketing campaigns and product launches.

• Team productivity and creative output.

• Effectiveness of digital and social media creatives.

• Successful execution of photoshoots, videos, advertisements, and campaign materials.