Job Detail

 BTech/MBA or other relevant qualification

10 – 15 yrs Experience in relevant field/category

Position Overview:

Product Category Head handle marketing and merchandise displays for specific categories of products. They develop everything for their product category that customers see on the retail shelf along with marketing/informational materials and retail displays.

• Creating and developing a strategic long-term plan for the development of the category.

• Category Growth: Driving marketplace growth of the relevant category while considering the consumer and competition.

• Responsible for category ranging, pricing, and promotions across channels.

• Placing appropriate orders to ensure product availability meets demand.

• Leading category management projects to optimize ranges and related merchandising.

• Collaborating with buyers and merchandisers to expand product categories.

• Creating forecasts for product demand to ensure sustainability of inventory.

• Managing budget development and revenue for the category.

➢ Selection : Responsible for merchandising, assortment planning, option plans pre-season as well as in season to ensure that the Category is well represented.

➢ Trend Spotting : Should be able to identify broader trends and fill category gaps.

➢ Developing strong working relationships with buying, marketing and sales teams.

➢ P & L : Owning P&L for the relevant category in alignment with business goals. The Category manager would be responsible for the revenue targets as well as the gross margins.

➢ Cross Functional Capabilities : Should be able to fruitfully coordinate with marketing, supply chain, cataloguing, finance / commercial and other functions of the organization.

➢ Supervision and Monitoring of Operations : Should have prior experience or enough knowledge & confidence to mentor / supervise merchandising operations.

➢ Inbound planning, Cataloguing monitoring & Discount monitoring etc should be managed.

➢ Marketing promotions: Should drive visibility plans, promotion

Key Result Area

1. Product Management

2. Pricing

3. Placement

4. Promotional activities

Key Performance Indicators

1. Category Turnover

2. Profit by Category

3. Margin

4. GMROI (Gross Margin Return on Inventory Investment)

5. Inventory Turnover

6. Product Availability